Romelu Lukaku is on the back of a few morning papers with rumours of Man Utd wanting him to replace Robin van Persie.
This on top of criticism from his national team manager, so Everton assistant manager, Graeme Jones has give the big Belgian some encouragement before the season starts.
Rom scored 20 goals last season, but only 10 in the Premier League and Everton want to play to Luka's strengths by playing more balls for the striker to run onto and giving him more chances.
Jonesy said: "Certainly any balls into space, he is world class.
"If we can feed him a little bit more, which will be the idea next season, there will be more goals to come from him.
"With any player, they have strengths and weaknesses, and Rom is more aware of them than anybody else.
"We've spoken quite a lot about his back-to-goal play. It's not something that comes natural to him, even though he has improved this season. Rome wasn't built in a day and it takes time.
"He is a unique footballer, technically and his attitude.
"His mental strength and approach to the game is exceptional.
"We are lucky that we have got a player of that calibre at this football club. We are excited - he has only just turned 22."
Email Bluekipper at email@example.com