JUN
11
2015
EVERTON NAMED IN TOP 15 MOST VALUABLE BRANDS IN WORLD FOOTBALL
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Everton's brand value has grown by 88% this year to $228million (£149.55m), establishing the Club in the top 15 most valuable brands in world football.

 

The world's leading independent brand valuation and strategy consultancy released the Brand Finance Football 50 today.

 

The annual report by Brand Finance on the world's most valuable football brands reveals that Everton's brand value increased by $107million (£70.18m) this year after the Club reported a record profit of £28.2million in the 2013/14 season.

 

David Haigh, CEO of Brand Finance, said: "After making record profits of £28.2m in 2013/14, the value of the Everton brand has soared by 88% over the past 12 months and is now ranked as the 15th most valuable club brand in world football.

 

"Investors and sponsors must increasingly look to investment opportunities at clubs such as Everton whose brand value continues to outgrow their competitors.

 

"This is evident through continued sponsorship by the Club's main partner, Chang Beer, who have signalled their belief in the brand's ability to grow by reinvesting a further £16million in sponsorship of the Club, which had a positive impact on commercial revenues.

 

"Fan engagement conducted by the Club over the crest redesign shows how closely the club monitor both the perception of their brand and their relationship with fans.

 

"Brand valuation puts a present-day value on future earnings of a brand. With manager Roberto Martinez' continued and unwavering commitment to attacking football, it is the opinion of our analysts here at Brand Finance that the work being done at Everton, both on and off the pitch, will have a positive impact on the value of the Club and its sponsors in the future."

 

The Club's record £28.2million profit in 2013/14 resulted in an increase of 6.3% to the long-term growth rate and 6.2% increase to the compound annual growth rate applied to Everton in the valuation, while the commercial brand value increased by 41%.

 

The record-breaking Premier League deal for the right to broadcast games for the next three seasons from 2016 resulted in a 144% increase in the Club's broadcasting brand value.

 

The Brand Finance Football 50 is the only study of its kind to analyse and rank football clubs by the value of their brands, providing a deep understanding of the opportunities and challenges facing the industry.

What Do You Think? Comment Below.

 

 

Email Bluekipper at enquiries@bluekipper.com

Comments about EVERTON NAMED IN TOP 15 MOST VALUABLE BRANDS IN WORLD FOOTBALL
 
6
as usual any good news regarding efc is met with so called supporters slagging the club off
w taccagni, everton, 9:23 PM 25/06/2015
 
5
The whole thing would appear to be completely meaningless - Spurs are rated 10th and in four and a half years exile in Bristol I have never seen anyone wearing a Snottenham shirt. However, I see EFC shirts being sported on an almost daily basis... Also, bear in mind, that Swansea are rated27th!!! What a crock of shite...
John T, Bristol, 9:15 AM 13/06/2015
 
4
were's the money bill
albo, liverpool, 10:25 PM 11/06/2015
 
3
Great news but we need a new ground to kick on. Without it we'll slip back.
Spectator, Crosby, 7:30 PM 11/06/2015
 
2
What a load of bollocks , we aren't even the 15th biggest brand in Walton
Phil McKeown , Prescot , 6:48 PM 11/06/2015
 
1
Was this report written by Bill's nephew? I can just see the line of oil sheiks and Russian oligarchs queuing at Bill's door. Chang's management can't be too clever, cos all the money they've spent sponsoring us, they could have used to buy us:)
rhodris-ad, rhyl, 2:55 PM 11/06/2015
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